Instagram is a growing social media platform. It allows your business to post photos and share them with the Instagram community offering a creative visual format for showcasing what you do/sell/offer.
Reasons you should be on Instagram:
1. Pictures are worth a 1,000 words! This is a visual network and it allows businesses to showcase themselves in a visual format.
2. There are a growing number of people on Instagram. Depending on the demographics of your market Instagram may be where you find many of your followers or potential followers. Facebook’s number of young people is declining while Instagram’s number of engaged young people has seen real growth in recent years.
3. Photos posted on Instagram are stunning. Their format makes it easy for people to post visual content in an eye catching format.
How to Instagram
1. Add lots of hashtags! The sky is the limit here and so take advantage of this opportunity to reach out broadly. Keep your hashtags consistent and use the ones you have developed as your businesses fall back for Twitter and now Instagram.
2. Post regularly. People like to see you posting on a regular basis.
3. Like/Comment on other’s Instagram posts. You can add hashtags here too.
4. Go in and “like” other businesses Instagram accounts.