LinkedIn is the go-to social media tool for businesses and professionals. LinkedIn helps people and businesses create a network of colleagues. The reach is broad and far. It is not uncommon for those engaged on LinkedIn to have a network of 500+ people. It is the professional place to be!
Is it for you? That depends on where your buyers, constituents, colleagues, network is hanging out.
CONNECTIONS
Invite Your Contacts
You can search for individuals and ask them to connect with you on LinkedIn. You can also send an email to your contacts from various platforms and invite them to connect with you on LinkedIn. Generally speaking people cast a wide net on LinkedIn, so don’t be afraid to invite acquaintances or friends of friends. To do this:
- Go to your LinkedIn account
- Search for your colleagues or friends directly in the search menu on the top
- To invite a larger group, head to the upper right hand menu and look for the icon with a + sign. This will allow you to reach out to your contacts via a bulk email approach
Interact with Your Connections
Make sure you are engaging with your contacts. You need to be accepting invitations on a regular basis to keep up your momentum.
GROUPS
One of the great tools of LinkedIn is their groups. You can join groups that interest you and share insights. It is important to pick a few groups and post and respond to group postings. This gives your LinkedIn profile credibility and depth.
Finding LinkedIn Groups
- Go to you LinkedIn account
- Go to Interests on the top menu bar
- Go to Groups on the pull down bar
- LinkedIn will automatically suggest groups for you based on your interests and connections. You can also search them.